Google has developed various deep learning tools which have been implemented in Adwords for those who know how to activate and manage them.
If you are an e-commerce shop with decent traffic you would be very silly to not be using this, also if you do a lot of display advertising programmatic bidding is very powerful.
As more search is being conducted via voice search on mobiles AI is powering the search results as non specific and non KW based queries are being spoken into searches. Understanding how to use AI tools will help your campaign success.
Yes, or we will need to make one.
No, we can make the campaign, but if you have one we can immediately activate the features explained.