Your landing page will succeed or fail based on the written copy. No matter how well designed your page is… if the copy sucks… no one is going to buy it. Great copy rises above the design to convert visitors into leads.
What makes for great landing page copy? It’s something that piques a readers interest and gets them to read more into the landing page. Great copy starts with the headline.
Most web pages do not understand the difference between content for web and other mediums, and therein is the biggest reason why most websites fail to convert visits into sales. A customer looking for a product or a service on the Internet has plenty of options, and does not have time to explore your web page. In Steve Krug's simple words, a web page must be obvious, self-evident and self-explanatory. I make sure my web copy fits that description perfectly. I adopt the inverted pyramid writing style focusing on content that is truly important and drives revenue and sales.