Friction is all the doubts, hesitations & second thoughts people have about giving you money for a product or service.
"Is it even worth the money?"
"Will it fail?"
"Can I really trust this guy?"
"Will it even work?"
"Is this real or a scam?"
"Is it the best choice for me?"
"Will s/he like it?"
The ONLY way to convert a 'doubting Thomas' to a believer is to address all of their questions & give them full information, then they are able to convince themselves!
Use these seven tips to check against what's currently working for your website... & what isn't.
To your success!