The answer is obvious. Everybody wants to know how much one can expect in return by investing into advertising campaign.

The lead is a phone call from a prospective customer (or an e-mail inquiry) with a strong interest in your business services.
Example: "Is this an ABC company? I have such-n-such problem. Can you fix/repair/etc this for me? When?"

It is important to understand how the estimates work:

• Say, you're running a plumbing company
• Say, you want to advertise within city of Hampton
• Say, you can afford \$500 to spend on advertising a month
• The question is - How much money (leads) will I get back from investing this \$500?
• For example, you get 10 customers a month
• On average you charge \$250 per job
• Now simple math: - 10 customers x \$250 per job - \$500 on advertising = \$2000 profit

Real estimate example:

Personal Injury Attorney targets Milwaukee, WI and spends \$1000/mo on AdWords campaign.
On average he gets 5 leads/mo.  You do the math.

I will need from you:

• Website URL or detailed list of services you want to advertise
• Desired targeting area

2 days delivery