Ask yourself this: What is REPURPOSED content & how will it benefit my business?
Let’s say you have an existing blog article, social media post or marketing video that has done well in developing traction and lead generation.
While this is single channel is great-- creating another “repurposed” channel allows you to evolve its most notable points. Because content did well on a particular platform, it does not mean it will perform well on other platforms.
A.) Your product video on Instagram was a success>>> you want to translate essential information from this video to create a blog article for you landing page.
B.) A Facebook post with a website backlink went viral>>> you want to create a “Listicle” or “How-to” to share on another source.