The first thing many website owners do when trying to improve visibility in search engines is to search for keywords or increase social media activity or similar endeavours, but they ignore one of the most deadly of all pitfall of all... Dead links.
If you've ever clicked open a page you wanted to view and got one of those pesky 404 or error messages instead? That's a broken link, and I'm willing to bet it irritated you. You probably also clicked away from the website, never to return.
Google do not look kindly upon such links, so they can affect your search engine visibility in a negative way.
It's not always about the things you do, sometimes it's about the things you avoid that can set you up for success.
Contact me if you have any questions about this gig.
Looking forward to working with you!
I will check 400 pages of your website for broken links