Animated Explainers

An explainer video is a type of content designed to communicate a brand or organization’s product or service. They can also be used to walk through a particular process, educate viewers on a topic, or even train employees on job-specific roles and tasks. For marketing purposes, explainer videos are an excellent way to convey value and drive conversions.

Many animators start with a simple storyboarding process, so you can give them feedback on the general direction of the video before the real magic happens. Once the storyboard has been fleshed out, the animation work begins. Most animators will provide voice-over tracks for you, or you can supply your own. The provider will then sync up voice-over tracks and any background music you’ve selected to the video animation.

Before you hire anyone, decide upfront what the goal of your explainer video will be. Pinpoint your target audience and decide what tone and visual style would most appeal to them. When you identify potential sellers, set aside some time to watch each of the videos in their gig galleries; it’s really the only way to learn whether their work matches your vision.

Many people prefer watching short videos over reading longer text. Animated explainers take advantage of this preference. Short videos help present information visually in small, digestible bites which helps viewers remember and recall the key information presented. That may be because the information is being presented in mutually reinforcing ways -- that is, visually and audibly.

On Fiverr, there are countless explainer video options, including 2D shorts, 3D animations, whiteboard doodles, isometric explainers, and more. The best explainer video will depend on your goals. For example, an isometric explainer may be best to break complex processes into manageable chunks. Likewise, a 3D animation is a great way to showcase the need-to-know surrounding your products or services.