IF HAVING A BAD NAME IS SO BAD,WHY NOT START WITH A GOOD BRAND NAME?
If you're starting a business, naming that business is probably the last thing you want to be thinking about.
However...Coming up with the perfect name is the SINGLE most important step to starting any business effort off on the right foot.As your name gets out there and your company grows, so much of your sales and future growth come from having a truly kick-ass name. A good name (and matching domain) lets anyone who hears it know a TON about your business.
Your name tells people about your values
The quality of your product or service
Whether or not you are a big established company (Hint: It's almost always better to sound more established)
A bad name on the other hand, tells customers that you are new, inexperienced, and it also doesn't give them any idea what your business is all about. This means you end up spending a ton more on advertising then you should have to because it takes so much work to get your name out there.
You need to have a name that is catchy, tells people who you are and also fits well into a www.yourname.com so people can find you right away.