Product Descriptions

A product page description is a type of marketing copy which should reflect your brand's tone of voice. It describes what a product is and why it’s worth buying it. Product details pages can include product features and benefits of the product you're selling. Some product descriptions also contain information on product options such as different shapes, sizes, and specifications, to help potential buyers make the right choice. Good product descriptions are often accompanied by a gallery of product photos highlighting the list of features described in the product description.

Great product descriptions are important for an ecommerce site because they help people decide whether or not to buy your product, and which product options to choose. A product page description substitutes for seeing and touching an item. The more descriptive your copy is, the more helpful it is to potential buyers. Product descriptions are also important for SEO, as the content can be indexed by search engines. This makes it easier for more people to find your products when they type in certain keyword phrases.

It’s difficult to be specific about how long product pages should be. Some products are simple, and require little explanation. Others require detailed description to be useful to your target audience. If you ensure that your product descriptions cover the main features, benefits, and uses of your product, that’s a great start. It’s worth noting that if text is too long, some people won’t read it. So, whatever the length of your product description, consider covering the most important information at the start.

An SEO-friendly product page description should include the key phrase that describes your product in the title or headline and a few times in the content. Include related phrases (semantic keywords) in the copy, too. This makes it easier for search engines to index your product description, and helps more people find your product. But it’s not just about keywords. SEO-friendly product descriptions are informative, describing the product, highlighting with bullet points its features and benefits, and telling them how to use it.

Product descriptions often focus on what the product looks like, what its uses are, and how it will help the customer. Product descriptions are marketing copy. In contrast, product specifications may be more technical. Product specifications may include information about the manufacturer and release date of a product, as well as technical details relating to the design of the product and compliance with particular industry standards. Product specifications are also used to help product designers design and create a product.