It all begins with words you typed into a search box.
Key-word research is one of the most important, valuable, and high return activities in the search marketing field. It can make or break your website. By researching your market's key-word demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It is not always about
getting visitors to your site, but about getting the right kind of visitors.
Finding You Best
Most beginning search
marketers make the same mistakes when it comes to key-word research:
Only doing key-word
Not bothering to
update and expand their key-word list, or
that are too popular, meaning they’re way too competitive.