Video marketing is simply a technique for using videos to market your new products, new services and even new companies. In fact, video and online marketing is considered one of the most influential tools for promoting sales and advertising, regardless of your business niche
Video is one click away from the 'buy' button.
34 percent of apparel shoppers are more likely to purchase after viewing an online video ad, versus 16 percent after watching an ad on TV.
If you're watching a TV ad, you can't just "buy now." You have to go somewhere else like your phone or laptop. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy the product or service you are selling. You can put direct links in video descriptions, surrounding text, banners, or overlays that let viewers click directly on the video.