I look for configuration issues and problematic and successful traffic types.
In order to get the most from Google Analytics, you need to have it logging data properly. In a professional setup. Most people do not do this. In fact, less than 10% of all users I've audited have setup their account properly.
Advanced Professional Setup
Everything from above along with additional/custom on-page event tracking and goal conversions. 3 Goals are included in the initial price. Contact me before ordering the advanced setup.
You will need to grant me view access to your Google Analytics for this gig. If you are not comfortable doing that, do not order this gig.
Many people create their Analytics and simply copy paste their tracking code onto their website and call it a day. That is not enough. There are many settings in Analytics that need to be manually enabled. Of the last 200 audits I've ran, less than 10% of the profiles were configured properly.
In this package, I enable demographic reporting, update your tracking code to log events in Google Analytics, enable search logging in Google Analytics, block known bots & traffic spam. I also advise you on linking Google Analytics with Google Search Console, another tool from Google.