With over 400M members, LinkedIn is at the forefront of connecting B2B buyers and sellers. One of the most important sales techniques is to understand how buyer behaves – making prospecting easier with greater success.
A recent IDC social buying study has shown:
- 75% of the B2B buyers use Social Media to make buying decisions.
- 50% of B2B buyers use LinkedIn as a source for making purchase decisions.
- 76% of B2B buyers prefer to work with recommendations from their professional network
LinkedIn is the single best source of business contact information on the planet. In general, it offers the most accurate and up-to-date information about people’s jobs, duties and contact information.
It’s a gold mine of sales information, which is why nearly every B2B salesperson is using LinkedIn to prospect. And over the last few years LI has been methodically paving the roads leading to this goldmine and erecting toll booths along the way.
With this deal you will get our eBook packed with EXACTLY what you need to get the most from your LI prospecting efforts and close more deals.