Candy Richmond

Website Conversion Optimization Specialist | UX & Sales Flow

Quandary • Freelance

Feb 2026 - Feb 2026 • 0 mos

Optimized website layout structures to improve user engagement and conversion performance across Wix and Carrd websites. Conducted usability audits to identify friction points in navigation, content structure, and call-to-action placement. Redesigned page layouts to improve visual hierarchy, highlight key benefits, and guide visitors toward conversion actions such as sign-ups, bookings, or purchases. Implemented trust signals, testimonial sections, FAQ blocks, and structured content layouts to strengthen credibility. Focused on improving page flow, simplifying navigation, and reducing bounce rate through clearer design structure and stronger messaging placement. Delivered optimized websites designed to improve lead generation, increase engagement, and support online business growth.

Netlify Static Website Developer | Fast & SEO-Ready Deployment

Dalla • Freelance

Jan 2026 - Feb 2026 • 1 mo

Developed and deployed lightweight static websites using Netlify for startups and digital agencies requiring high-performance hosting and clean front-end delivery. Managed domain configuration, SSL certification, DNS setup, and continuous deployment pipelines for streamlined updates. Structured website architecture for SEO readiness including metadata optimization, sitemap configuration, structured headings, and internal linking. Ensured responsive layouts and cross-device compatibility to deliver consistent user experience. Optimized performance by minimizing code weight, compressing assets, and implementing fast-loading page structures to improve Core Web Vitals and search visibility. Integrated contact forms, analytics tracking, and structured content layouts tailored for business, portfolio, and landing page use cases. Delivered scalable static websites combining performance, simplicity, and professional design standards while maintaining clean UI and strong conversion flow.

Wix Website Redesign Specialist | UX & Layout Optimization

Horizon Studio • Part-time

Jan 2026 - Jan 2026 • 0 mos

Led a full Wix website redesign project for Horizon Wellness Studio, transforming an outdated website into a modern, mobile-responsive platform designed to improve user experience and booking conversions. Conducted a complete layout audit, reorganized page hierarchy, simplified navigation structure, and redesigned the homepage to present services clearly and guide visitors toward appointment booking. Customized Wix templates to reflect the studio’s brand identity, improving typography, section spacing, and visual balance across pages. Rebuilt service pages with structured content blocks, added testimonial sections, and optimized call-to-action placement to increase engagement. Implemented contact forms, booking integration, and email notification automation to streamline inquiries. Improved mobile responsiveness and site speed by optimizing images and simplifying layout elements. Added basic on-page SEO including page titles, meta descriptions, alt text, and optimized URL structures to improve search visibility. Delivered a refreshed Wix website that strengthened brand credibility, improved navigation clarity, and increased website-generated appointment inquiries.