Paid Social Media

Paid Social Media FAQs

• What is Paid Social Media (Social Media Advertising)?

  Social media advertising is an offshoot of digital marketing in which you pay social media platforms like Facebook, Instagram, or Twitter to display your content to targeted audiences. The content could include images, text, video, GIFs, or a combination of these. Examples of social media ads include display ads on Facebook, a promoted tweet, or a sponsored post on Instagram.

• How does social media advertising impact my business?

  Social media advertising can impact your business and sales in several ways. It depends on what you wish to achieve, and also on what your target customers are looking for. It can increase your brand's visibility, make it more accessible to customers, give a personal touch to your brand, generate loyalty, increase referrals, and give you an insight into what your customers want through feedback and engagement.

• When should I start running social media ads?

  There is no "perfect time" to start running social media ads. For example, if you have a product that requires promotion and if engagement through organic (free) channels is not leading to purchases, it's probably time to start running ads on social media. Not sure if it's the right time to run a social media promotion? Hire a social media advertising expert to help you decide.

• What can I accomplish with social media ads?

  Targeted social media ads can help you accomplish a lot, from generating brand awareness to increasing sales. The ads can also help you promote specific products or services, analyze customer behavior, provide prompt customer service, and create conversations and build a community around your brand.

• How can I advertise on social media?

  To advertise on social media, you need to first define your ideal customer and find out which platforms they typically use. Once you choose the social media platform to advertise on, define your goals - do you want to drive traffic to your website, increase brand awareness, or make more sales? Then, you can decide your advertising budget and start creating content for the ads.

• How much does it cost to advertise on social media?

  The cost of social media advertising is pretty variable, ranging from a few dollars a day to million-dollar campaigns. The amount you have to pay largely depends on your campaign goals, the quality of your ad, the size of your target audience, and more. Not sure how much to set aside for your ad campaign? Hire a social media advertising expert to help you figure out how much you'll need.