SaaS software companies live by a unique set of metrics. Financial statements such as a Profit & Loss (P&L) and a Balance Sheet (B/S) only tell part of the story for a subscription-based software company.
If you are not measuring the following metrics, I can help you get started so that you know if you are running in the right direction.
Customer acquisition is great but is it costing you too much?
What is your break even point for a customer?
What is your churn?
When should you hit the gas pedal on sales and marketing investments?
- Customer Acquisition Costs (CAC)
- Average Cost of Service (ACS)
- Monthly Recurring Revenue (MRR)
- Annual Recurring Revenue (ARR)
If you are a startup or growing SaaS software company or you have stalled out, contact me for a consultation. For this gig, I will provide a 15 minute consultation to understand your current financial situation. Then we can determine what kind of financial guidance or forecast you may require.