
Adelina
WordPress Developer and Technical SEO Specialist
Skills

Work experience
Digital Strategist & Marketeer
Realboost • Full-time
Sep 2025 - Present • 9 mos
Core responsibilities: Growth Strategy: Designing and managing paid campaigns across Google Ads and Meta/LinkedIn to generate high-quality leads. Data Analytics: Tracking conversions and analyzing KPIs (ROAS, CPA) to ensure every marketing euro is spent effectively. Conversion Optimization (CRO): Constant A/B testing of landing pages and ad copy to turn more website visitors into paying customers. Performance Copywriting: Writing persuasive, action-oriented content tailored to different stages of the customer journey.
SEO Specialist (Part-Time Self-Employed!)
WebWise Consulting • Self-employed
Apr 2024 - Present • 2 yrs 2 mos
I architect organic growth strategies by aligning technical website performance with long-term business goals, ensuring our clients achieve sustainable visibility without relying solely on paid ads. I conduct deep technical audits to optimize site architecture, crawlability, and Core Web Vitals, making sure every website I touch is perfectly indexed and high-performing. I lead keyword intelligence and content mapping, identifying high-value search opportunities and guiding content creation to satisfy both user intent and search engine algorithms. I manage on-page and authority-building efforts, fine-tuning everything from metadata and internal linking to E-E-A-T signals and backlink profiles to dominate niche search results. I translate complex data into actionable insights, using tools like Google Search Console and Ahrefs to track organic performance and prove the ROI of our SEO initiatives.
Software Developer & Software Tester | Capgemini
Capgemini • Full-time
Jan 2021 - Mar 2025 • 4 yrs 2 mos
Java Enterprise Development: Developed scalable backend services using Spring Boot and Hibernate; managed code via Git in an Agile-heavy environment. QA & Evaluation: specialized in identifying system limitations and edge cases; created structured test frameworks to validate complex human-in-the-loop workflows. Infrastructure: Employed Docker and Kubernetes to containerize test environments and ensure consistent evaluation of scenario-based scripts.