If you are running a business you are very likely to need custom illustrations and infographics to be designed for various business purposes.
Conveying a message. Use illustrations if you want to convey an idea which is difficult to express or it would take a lot of time to explain and describe what you mean without it.
Grab attention: Graphical illustrations and infographics play an important role in capturing the attention of the public and persuades the target audience to have a look at the advertisement.
Better understanding: Illustrations have the ability to gain a better understanding of the topic, to make the presentation more fun. Illustrations also enable the reader to explore the world within their imagination and make connections between what they have just read and a visual image.