Every day 25% of the search terms the Search Engines see, they have never seen before. So, we focus on creating what we call “keyword clusters” – groups of phrases focused around high volume “core” phrases. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. Using the latest tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment).
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