Capture your prospects attention and drive them deeper into your page content and sales funnel with a Killer Headline. A carefully crafted headline connects the customer's needs with your offer. All too often marketers focus on the features of the product or service and miss the essential aspect of grabbing attention. Your prospects want to know what you can do for them, how it makes their life more enjoyable in real terms. A killer headline is more than a sensational statement. A killer headline speaks their language and communicates that you understand their needs. Weak headlines loose attention and drive customers away. You have one chance - make it count.