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This guide (with templates!) shows you:
The lazy man's way to national publicity! (It nearly capsized one man's business with a tsunami of orders!)
How journalists decide what to cover... and how to "hack" this process for easy publicity!
The one thing you MUST do when you create a press release (it's what distinguishes the best PR people from the rest)
How to get big-name reporters excited about your business, without contacting them! (THEY find YOU!)
Common mistakes that drive reporters away!
The most effective publicity "angle" of all time! (plus 22 more proven angles for any business)
3 press release templates you can use now!
How to get publicity even if you have nothing to say!
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