1. Relevant keywords as well as their monthly searches.
2. Show its competition,
3. Its difficulty to rank for,
4. Domain availability,
5. Cost Per Click earned from AdSense for websites that use this keyword etc.
This report will help you decide which words to try to rank on Google based on their monthly searches and difficulty of ranking for. This report will potentially help you find untapped keywords that are easy to rank but receive a lot of searches and are relevant to your niche or business.