I hope you are doing well.
Amazon sponsored ads are getting popular because they help a lot in making sales even for new sellers.I want to discuss some benefits of amazon sponsored ads.
1. If you are a new seller this feature will help you to pull the trigger to sales. Your comes up in the first page while people put a relevant search terms.
2. You will receive Impressions on your product everyday hence it your product gets attentions of many buyers.
3. Clicks always matters: If your product is getting more click it means you have chosen the right product and right category to sell because the more the clicks the more people interest.
4. Conversion Rate: Once you are having clicks your main focus is to get good conversion rate for your particular keywords. Higher conversion rate means lowest ACOS% that means your paying less money but getting great sales.
I would love to provide you more info, should you have more questions please don't hesitate to reach out to me, I will be more than happy to help.
There are a lot things I keep in mind to get conversion rate. If you don't have good conversion rate for your products then there might several factors. 1. Your products doesn't have enough reviews to beat competition. 2. Listings is not properly optimized. 3 Your price also matters. 4. FBA