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1. Provide clear instructions (if any) such as fonts, color schemes, branding, logos, and provide specific images (if any). 2. If you don't have any of these, I take a final call on branding, color schemes, fonts, etc., in your best interest. 3. If you have particular requirements (such as Apps), please do state them clearly. A website won't cut it today. Not by itself. You need a marketing machine. Pick my gig up and get a website, copy, and a completely responsive web presence. You don't have to look for content writers for copy. It's available as a part of this gig.