All of these lies gurus (they call themselves that, I call them fools) make their money by selling you theirlies.. a constant circle of lies.. They want you to buy $15 eBooks and $30 monthly ?top secret hush hush? training. It is all crap.. Do you really think if they had the magic formula to beating Google they would sell it to you for $30 a month?
Any simple one can start a blog and call himself a guru, look at all the guru sites though.. they look like they were designed in 1998 yet they want people to believe they know what they are doing? Do you even mobile optimize ?
Come on, get real here.. Of course they would't
So you should know those 10 SEO lies you need to stop believing.
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10 SEO Lies
Avoid 10 SEO Lies