Initial order will get you one to two versions and some keywords to go along with it.
It is highly recommended to check out my gig extra "provide Keyword research for your PPC campaign" for more extensive keyword research.
Need your page optimized for SEO and to increase your ad relevance so that you're seen in more keywords? Check out my extra, "help optimize your page for search engine benefits"
For a kick-start to the value of your page I also offer directory submission! Check out the extra: "submit your page to directories for potential page value increase"
Thanks for the consideration and looking forward to your order.