Zaryab Z

Personal Brand Growth Strategist

MTV • Self-employed

Jun 2019 - Sep 2025 • 6 yrs 3 mos

Provided personal branding and audience growth strategy for Hollywood celebrities like Brendan Bradley and many other leading public figures. Developed personal brand narratives, platform positioning, and content frameworks tailored to individuals with substantial public profiles. Key achievements include growing client social audiences, establishing distinct personal brand identities that extended well beyond their on camera presence, and creating monetisation strategies that turned personal brand equity into business opportunities. Worked in a fully confidential capacity on all engagements.

Brand Positioning Consultant & Social Media Marketing Expert

Yumi International • Part-time

Sep 2022 - Aug 2023 • 11 mos

Led a full brand repositioning for New York fashion label Yumi Kim, moving it from accessible fashion toward a niche premium identity. Redefined the brand's audience profile, voice, and visual messaging to attract buyers seeking exclusivity. Developed a positioning strategy that gave the label a distinct and ownable space in a crowded market, steering it away from volume driven sales and toward a curated luxury identity that justified higher price points and elevated perceived brand value.

Market Entry and Growth Strategist

BYD • Self-employed

Aug 2022 - Mar 2023 • 7 mos

Designed the complete market entry strategy, brand positioning, communication plan, and outreach roadmap for BYD's launch into Malaysia. Navigated a market with deeply rooted loyalty to Toyota and Honda and low EV adoption, overcoming these barriers through a strong strategic approach that built BYD credibility from day one. BYD captured 37% of Malaysia's EV market by 2023 and has sustained and grown that dominance every year since.