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Company overview: Your mission, vision, values, products, unique attributes, and the business opportunity you plan to seize
Business environment: An analysis of your industry, your marketplace, your customers, your competition, and how you stack up
Company description: The capabilities that give you a unique advantage over your competitors — including your management, technology, operations, distribution, service, finances, and marketing
Company strategy: Your roadmap to the future (including how you'll seize opportunities and avoid threats), your growth plans, your marketing plan, and even your exit strategy
Financial review: The state of your finances, including your income statement, balance sheet, cash flow statement, profit projection, and budget
Action plan: Steps you'll take to implement your business plan to meet your goals and objectives