The questionnaire can be a straight from scratch from a client brief, or taken from an existing paper questionnaire, set in computer format, for instant data collection, eliminating the need (in both cost and time) for data entry and punch functions.
Running toplines (hole counts) can be run in real-time at any stage of fieldwork. A full a analysis based on any number of cross-breaks can be run at the end of data collection together with a complete range of statistical analysis options, and this can in turn be output to your favorite graphics package for presentations, etc.
The questionnaire spec produced can also be used to input existing data in order to run an analysis (i.e. from pre-existing interviewed paper questionnaires).
Set up CATI/CAPI/CAWI data collection program for market research