I will optimise your beauty or wellness d2c site to increase conversions

I bring a rare mix of technical, strategic, and communication skills. I’m a native English speaker, trained full-stack developer, with a Business Management degree - so my recommendations aren’t just UX tweaks, they’re aligned with your brand’s bigger-picture goals.

My recommendations are based on proven UX principles, buyer psychology, industry benchmarks, and 5+ years of hands-on e-commerce experience. I also factor in mobile usability, analytics data (if provided), and platform-specific nuances like Shopify or WooCommerce.

While every store is different, past clients (including major retailers like Next PLC) have seen conversion uplifts of up to 12% after applying my recommendations. I focus on low-friction, high-impact changes that drive real improvements.

Absolutely. I work with clients in the UK, US, and beyond. I’m a native English speaker with a strong understanding of both UK and US e-commerce markets, so I tailor my insights accordingly.

Not for the basic audit - I can work from your live site. For deeper analysis (like heatmaps or GA4 review), temporary access can help, but it’s optional and only used with your permission.