What you can do with these reports:
1. You can copy the linkbuilding techniques your competitors are doing. And build similar or better link profiles to beat your competitor.
2. You can also create different and improved strategy.
3. You can get the idea of what type of anchor text your competitors are using. So, that you can target the same or more profitable keywords.
Please note: For basic GIG, you'll only get backlinks report. But with standard and premium GIGS you'll get extra suggestions about your competitors.