Conversion tracking helps businesses measure the return on investment of
their Facebook Ads by reporting on the actions people take after your
ads are served. Advertisers can create pixels that track conversions,
add them to the pages of their website where the conversions will
happen, and then track these conversions back to ads they are running on
Facebook. Conversion tracking also helps businesses leverage optimized
cost per impressions (oCPM) to show ads to people who are more likely to
convert off Facebook.
I will create your Facebook conversion tracking pixels and also set it up on your Wordpress site.