Keyword research is one of the most important, valuable, and high return activities in the search marketing field
Ranking for the right keywords can make or break your website.
By researching your market's demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It's not always about getting visitors to your site, but about getting the right kind of visitors.
The usefulness of this intelligence cannot be overstated; with the research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.
Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for
Some key words get hundreds of thousands of unique searches a day while others get a couple of hundred.
They are very important for every business website as they drive targeted web traffic to your business for free
When done well, using the right keywords can skyrocket your business to sales success online.
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