Why pay 25$ plus 99$ per year for publishing to Apple store and Google play? I can create a mobile app of your website, give you the ability to send push notifications to your clients and publish it for only 5$!
Your website will be converted into a mobile application for both Android and iOS. Your clients will be able to check your site with more ease thus increasing visitors and traffic. The application will look exactly as your website (on a mobile device) and it will have all the content it the website got!