These are opportunities that once fixed will boost your rankings.
In this gig I will,
- Get a list of all the backlinks going to your website
- Check which ones go to 404 pages on your website
Then with this list you can outreach / email the websites that are linking to your 404 pages and ask them to fix it and change it to a working relevant page.
This is a great way to build white hat backlinks to your website.