Wondering what to write on your “About Us” page? You’re not alone. I frequently hear website/business owners say that’s the one page that stumps them. They don’t want to sound like they’re bragging. But they also don’t want to bore the reader with a long, detailed resume. As in most things, the best answer for writing your “About Us” page is to find the middle ground.Differentiate Your Company from Competitors
The “About Us” page is the place to toot your own horn, but do it with facts not hype. That is, talk about the experience you bring to the table. Tell how many years you’ve been in business. Give your company’s story, the reason why it was founded, the way it’s developed over time.
Your company history and evolution speak volumes about your values. Describe your capabilities and list your credentials. Explain why you’re uniquely qualified to offer the service or product you sell.
The Internet is teeming with websites selling almost the same goods and services. Your “About Us” page should explain how your different. That’s how you’ll persuade prospects to do business with you instead of your competitors.
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