Segmenting your customer database means tailoring your offers, content and services to your customers indevidual needs. Not every customer is interested in every product, deal or special offer. Finding out what they would be interested in and leading with that product or offer gives you a better chance of converting.
By reviewing your current and historical data, I can help you identify the patterns that will group your customers, highlight the right products to cross sell, present offers that would convert better, etc.
I can help with anything from a simple customer list with limited data to building out a business segmentation model for your DBAs to script into your database and for you to start building business rules around.