You need a look from outside on your company, a helicopter view if you will! Let me be the helicopter pilot and let me look at your drafts, products and ideas.
I wil come up with at least 2 different ideas for a logo as well as a name for whatever you need!
I hope I can help you :)
The images i added were all for the same website. A website in bakery products, just so you have an idea how the range of ideas can be!