Michelle O

Marketing Manager

D • Full-time

Jan 2022 - Present • 4 yrs 5 mos

- Drove the full-scale modernization of an industry-leading, luxury brand, shifting from traditional marketing to innovative digital approaches, thereby enhancing engagement with ultra-high-net-worth (UHNW) clients and B2B clients - Streamlined the brand's online presence through a digital-first approach, leading continuous and impactful marketing campaigns. - Developed and implemented a custom CRM system, unifying sales, marketing, and client management—improving customer retention and streamlining operations within the business. - Amplified brand visibility on social media, achieving significant increases in followers, digital engagement, and qualified leads. Grew social media by 55% in a given period. - Lead a high-performing team, fostering collaboration and accountability while providing actionable insights directly to the Founder and Management. - Oversaw high-profile monthly campaigns from concept to execution— crafting compelling visuals and copy strengthening the prestige. - Organize exclusive events that elevate brand prestige and strengthen client relationships. - Transformed website UX and content approach, increasing organic traffic and enhancing conversions. - Pioneered the integration of AI-powered jewelry modeling, enhancing product presentation and customer engagement.

Head of Marketing - Asia

S • Full-time

Apr 2018 - Oct 2021 • 3 yrs 6 mos

- Responsible for launching the UK business into Asia - Transitioning from a start-up to a multi-million pound generating investment firm. Reporting directly to the Managing Director -APAC. - Launched over 11+ new property developments across East Asia; generating over £150M+ in direct sales. Took projects from concept to completion by implementing strategic marketing plans and delivering promotional campaigns/collateral i.e. multilingual brochures, creating landing pages/website, social media visuals, email campaigns, press releases and creative video assets etc. Additional responsibilities include copywriting, drafting press releases and presentations. - Recruited and led a team of marketing specialists. Directly managing the in-house team, all online/offline marketing activities for the company. Built and managed relationships with the media, vendors and establishments i.e. 5*hotels. - Managing yearly advertising spend in excess of £1M. - Organising, promoting and executing corporate events; 1-3 events month i.e. hotel property exhibitions, seminars, VIP exclusive events etc. Events had interest with up to 600+ attendees at one time. - Responsible for managing the CRM database and allocating incoming leads to the Sales team. Client acquisition via marketing saw the database expand rapidly in a few years to generating a few hundred leads per month.