Yes, it's true.
The products you need are right at your local beauty supply store, available to the mass public, and extremely cheap. The hair products can also be bought online for equally as cheap.
I know the exact right amount and mixture and process to get your hair anywhere from natural-ash blonde to outrageous sleek silver.
Full tutorial and Product Links
I will send you a video, and a written guide, on how to get the ultra popular Silvery-Platinum hair