SEO works into two categories on-page and off-page
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On-Page refers to all the things that you can do ON your website that can help you rank higher which includes title tags, keywords, meta tags, descriptions, URL structure, body tags, keyword density, internal linking, etc.
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