I'm about to tell you how I write email sales copy that can make almost anyone do what you want.
I'm not here to pitch you. Weird, right? But that's because I've got my hands full with a private client and spare time is SCARCE.
Pay attention now - you'll get infinitely better at writing sales emails.
(Disclaimer: Don't believe a word I say, because I'm no "expert", I have no fancy "marketing degree," and I'm just a guy who tried stuff that worked for him.)
There are three easy steps:
#1 Trash your formulas. And trash your NLP tricks. They kill what makes you human. And people can smell a snake...
#2 Give your customer value with your sales email. That's right - if you blow smoke, that's all you'll get back. Karma, baby...
#3 Read the right books EVERY DAY. It'll be a funny mix of trashy pulp fiction and the work of direct response MASTERS. Find out who those people are. That's your homework. When you find a good ad, copy it out yourself, word for word.
Do those things and you WILL improve your email sales copy.