The web is everything nowadays. You must basically catch someone's attention to buy your merchandise, words (or whatever you want them to) by internet. You might even just want them to read your blog, but the thing is that people won't do it unless it's attractive to them, unless the words are written in a fresh and common style they feel comfortable with.
Writing is something usually underestimated, but it's extremely powerful and decisive. Haven't you thought about why do people read books with terrible plots? Because of their narrative, the writing styles, the words the autor uses for getting in your brain and make you believe everything you're reading, even when in real life it might sound impossible or unlikely to happen.
Attractive words, the right ones, and the way you put them into sentences, determines whether your blog will be read or not -and how often this might happen.
So... what are you waiting for hiring te right blog article writer?