Lara is a passionate branding specialist from Mexico. As the proud owner of Kirah Studio, a boutique design firm specializing in brand identity design, Lara’s creativity knows no bounds. Her designs encapsulate the essence of individuals and businesses, expressing who they are, showcasing what they offer, and presenting their stories to the world.

Lara’s design journey began in 2006 after she graduated from Red River College in Canada. Combining her formal education with extensive research, she honed her skills and learned to effectively bring her ideas to life through design. Her expertise lies in creating captivating and impactful brand identities that resonate emotionally with clients and their target audiences.

What sets Lara apart from her peers is her genuine curiosity and thirst for knowledge. Constantly seeking new hobbies and interests, she ensures that her creative well never runs dry. A self-proclaimed tea enthusiast and a devoted dog lover, Lara named her design studio after her furry companion, Kirah. This personal touch reflects her commitment to infusing her designs with a sense of authenticity.

How Lara works

Lara’s design process is a collaborative experience. She begins by holding discussions to understand her clients’ business goals and target audience, allowing her to create a visual language that speaks directly to their brand’s personality. 

Combining client input and her suggestions, she crafts logos with colors, typography and other visual elements that capture a client’s brand. Rigorous refinement and testing ensure that these elements effectively communicate the brand’s message and evoke positive responses from its intended audience. 

By the end of the process, Lara’s clients are equipped with a strong brand identity that stands out and leaves a lasting impression.

Lara’s style in a nutshell

Minimalism and simplicity are at the heart of Lara’s design philosophy. She appreciates how these design principles allow ideas to be communicated clearly and effectively. By employing effective design techniques, Lara creates a sense of focus and clarity that captivates viewers and draws them into the brand’s story.