Every business online or off line needs a promotion. The type of business we wish to research is email marketing techniques. Using newsletters, announcements, promotions, is a good, inexpensive way to reach prospects and customers with your message
Being totally honest and keeping our integrity we don't want to send promotions without consent of the people receiving our emails. You probably already have a number of email addresses collected in your contact management software. This would be a first source of addresses to use
With time you will know if the prospects are interested or not, usually you will get a notice Renting lists from vendors that sell addresses of people who have given permission of address use. There are a variety of vendors who sell targeted opt-in lists for one-time or multiple use.
The vendor will do the mailing for you and you retain addresses after recipients take an action that gives you their email. The prices on lists vary widely (usually starting at $.10 per email), and it is likely that you will have to make a minimum order of at least $500
Cautionary Email Marketing