Why Do You Need Show Notes
As with transcriptions, your show summaries might be the only text you provide for search engines.
Search engines aren’t going to crawl your site for audio. I hear that there are some interesting developments in that area, but I doubt that search engines will ever stop looking at your text to determine your content’s relevance and rank.
However, show notes aren’t just for SEO. They’re also for your audience!
Your show summaries can add a lot of value to each and every episode you produce, especially if you are regularly mentioning tools, tips, and resources.
Finally, the text you provide usually ends up going into your feed, which is picked up by iTunes. iTunes won’t be showing your show notes in full (you’d be lucky to have the first sentence visible), but it’s certainly better than not having any accompanying text at all.
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