You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
For marketers, this is among the most important books written in the last ten years. (Journal of Marketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
Influence: The Psychology of Persua
Influence, the classic book on persuasion, explains the psychology of why people say "Yes"