Mila

Google Ads Specialist

Google • Full-time

May 2025 - Present • 1 yr

As a results-driven Google Ads Specialist, I help brands bridge the gap between high-quality creative and technical media buying. My focus is on ROI-centric management, ensuring that every dollar spent is an investment toward measurable growth, not just "clicks." 🛠️ What I Delivered in This Role: Full-Funnel Campaign Architecture: Built and scaled Search, Display, and Performance Max (PMax) campaigns from the ground up for diverse industries. Precision Keyword Strategy: Conducted deep-dive competitor analysis and keyword research to capture high-intent traffic while minimizing "junk" spend through robust negative keyword lists. Data Integration (GA4 & GTM): Implemented advanced conversion tracking to provide clients with transparent, 1:1 reporting on their lead generation and sales. Creative Syncing: Leveraged my background in UGC and video content to optimize YouTube and Discovery ads, resulting in significantly higher Click-Through Rates (CTR). A/B Testing & Optimization: Managed ongoing bid adjustments, ad copy testing, and landing page audits to continuously lower the Cost Per Acquisition (CPA). 📈 Why My Expertise Benefits You: I don’t just "set and forget" campaigns. I provide a holistic strategy that looks at the entire user journey from the first search to the final checkout. By combining data-backed technical skills with an eye for high-converting creative, I ensure your brand dominates the search results and outpaces the competition.

UGC Content Creator & Specialist

Freelancing Career • Freelance

Dec 2019 - Present • 6 yrs 5 mos

I am a professional UGC Creator with a specialized focus on high-impact video content that feels human, not like an ad. My journey began in 2020 as a Beauty & Wellness influencer, where I mastered the art of building community and trust through the lens. This hands-on experience allows me to understand exactly what makes a viewer stop scrolling. I don’t just record videos; I engineer them. Drawing from my background in PR and music marketing, I bring a unique rhythmic pace and aesthetic edge to every project. Whether it’s a high-energy app demo for tech brands or an aesthetic lifestyle vlog for wellness products, I deliver content designed to lower your CPA and boost your brand’s relatability. I’ve partnered with brands like Peacock and Famefy to bridge the gap between 'corporate' and 'community. Expertise Insight: Concept Development & Scripting Beauty, Tech, & Lifestyle Specialist Direct-Response Marketing Hooks

Social Media Manager & Content Strategist

Freelancer.com • Freelance

Oct 2019 - Present • 6 yrs 7 mos

With over 6 years of experience in the digital landscape, I provide end-to-end Social Media Management that scales brands. My expertise is rooted in the fast-paced Music Industry, where I served as a PR & Social Media Manager for a prominent music label from 2018-2020. That high-stakes environment taught me how to manage reputations and create viral momentum under pressure. Since then, I’ve evolved into a full-service strategist. I combine the polish of a PR professional with the creative flair of a content creator. I manage the entire ecosystem: from auditing your current presence and creating custom UGC-led assets, to community engagement and data-driven reporting. I don't just post content; I build digital identities that foster long-term loyalty and measurable growth across Instagram, TikTok, and LinkedIn. Expertise Insight: Strategic Brand Positioning (PR-backed) Full-Month Content Calendars Community Management & Engagement Aesthetic Grid Design & Video Strategy