
Mike Reyes
Building Brands That Sell with my help Not Just Sit Online
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Work experience
💼 Professional Experience – Shopify Marketing
Empire store • Freelance
Jun 2023 - Jul 2023 • 1 mo
In 2023, I partnered with a client who had no online presence just a product idea and the desire to build a profitable Shopify brand. Starting from zero, I handled the entire process from product validation to full store launch. First, I conducted detailed market and competitor research to identify a profitable niche with strong demand. After validating the product, I built a high-converting Shopify store optimized for speed, mobile responsiveness, and trust. I structured the product pages strategically compelling headlines, persuasive copy, social proof placement, and clear call-to-action flow. Once the store was ready, I launched targeted Facebook, Instagram, and TikTok ad campaigns. Through continuous A/B testing of creatives, audiences, and offers, I identified winning combinations and scaled them aggressively while maintaining profitable ROAS. To maximize revenue, I implemented upsell systems, email marketing automation, and abandoned cart recovery flows increasing average order value and improving customer retention. Within months, the store moved from zero sales to consistent daily orders, transforming it into a scalable and profitable eCommerce business. My focus is not just building stores but building structured systems that turn new brands into revenue-generating machines.