
Micah D
AI Powered Video Ads Motion Graphics Specialist
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AI Video & Motion Graphics Director
West Ham United • Freelance
Nov 2025 - Present • 6 mos
November 2025 – Present (Current Role)Lead the end-to-end creation of high-impact video content for West Ham United’s digital, commercial, and fan engagement channels, utilizing cutting-edge AI video tools including Higgsfield, AEO, Base44, and AI UGC. Direct cinematic promotional videos, match highlights, player features, and brand campaigns that combine traditional motion graphics with advanced AI-generated footage. Spearhead the production of SaaS-style explainer videos and motion graphics for club sponsors and commercial partners, significantly improving viewer engagement and conversion rates. Collaborate with marketing, social media, and commercial teams to develop highly converting video ads and VSLs (Video Sales Letters) for matchday experiences, merchandise, and season ticket campaigns. Manage 3D animation projects, custom motion graphics, and AI-enhanced content pipelines, delivering professional assets 40-60% faster than traditional workflows. Apply expertise in prompt engineering (Midjourney, Claude, OpenAI) to create dynamic visuals, 3D product animations, and immersive fan content. Contribute to the club’s digital transformation by integrating emerging AI technologies (AI Video +285%, AI UGC +1,138%, Higgsfield +18,350% sector growth) into content strategy.